All four teams left in the NFL playoffs are producing NFL Championship game memorabilia. They are selling shirts, hats, commemorative coins, etc.  You can even bid on the kick-off ball from the AFC Championship game on the Colts web site; but no one does it like NY......

If you go to the Jets Website you can pre-order all kinds of stuff that assumes they've won the AFC Championship game and are participating in the Super Bowl!

My guess is that if they win today, tomorrow you'll be able to pre-order stuff declaring that the Jets are Worlds Champions.  That's New York, that's the way we do things here.

New York's own way of doing things is part of the reason that the majority of the nation both envies us and hates us at the same time; something that I can certainly understand.

Everyone understands that the stuff has to get made so that if the team wins it can immediately be worn on the field after the game, that's the way society is these days; no one can wait for anything and we have to have everything now.

While all four teams have produced the stuff, only the Jets are selling it BEFORE THE GAME.

There are many people around the country that are offended by the type of marketing that the Jets are doing, but not me.  I'm a huge Jets fan and I was only two years old the last time they won.  Whether they win today or not, I'm accumulating my "Jets Super Bowl memorabilia."

I'm used to playing pretend, I've been pretending all these years that my team is worth rooting for, I don't have any problem pretending longer if I have to.

Either way, this year has been a nice surprise. J E T S, Jets Jets Jets...- Mike Cardano

Mike is the founder of the Around the Horn Baseball Blog and the Extra Point Football Blog.

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